New Delhi, July 5, 2022 : Speaking to media during the 13th Edition of Toy Biz B2B (Business to Business) International Exhibition from 2-5 July 2022 at Pragati Maidan, New Delhi today, Shri Anil Agrawal said that in his address in “Mann ki Baat” in August 2020, Prime Minister had given a clarion call on “Rebranding the Indian Toy Story” and emphasized on the availability of right kind of toys for children, using toys as a learning resource, designing of toys based on Indian value system, Indian history, and culture to strengthen domestic designing and position India as a global manufacturing hub for toys. He said the industry had benefitted from a number of interventions by the government and results show the success of Make in India programme. He added that the imports were mainly restricted to some components of the toys.
All the 96 exhibitors have showcased the diverse product category ranging from traditional plush toys, construction equipment toys, dolls, building block toys, board games, puzzles, electronic toys, educational toys, ride-ons, etc. All the toys products were ‘Made In India’ product manufactured domestically by small, medium and large enterprises. The Toys bearing GI tag such as Chennapatna, Varanasi etc. are also being displayed. The exhibition is showcasing toys based on Indian ethos & value system duly endorsing ‘Vocal for Local’ theme. Each toy category has affordable and high-end versions. This is a major shift from the 12th edition of the exhibition held in 2019, wherein of 116 stalls, 90 stalls exhibited only imported toys. This exhibition witnessed a footfall of over 3,000 visitors from India and international buyers’ delegation from Saudi Arabia, UAE, Bhutan, USA etc.