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Harpic enters the drain cleaning category with the launch of Drain Xpert

India, 21 July 2022: Reckitt, a leading global consumer health and hygiene company marks its entry in the drain cleaning category in India with Harpic Drain Xpert. With this product, Harpic is providing a convenient and effective solution to its consumers to help keep the kitchen and bathroom drainpipes clean by preventing clogging occurrences.

On the announcement, Saurabh Jain, Regional Marketing Director, South Asia – Hygiene, Reckitt said, “Harpic has focussed on elevating toilet and bathroom hygiene for consumers while enabling them with easy-to-use solutions to embrace improved sanitation. With Harpic Drain Xpert we are also venturing into drains in the kitchen and washing areas at home. This effective and specialist product is designed to help consumers save time and resources during a clogging emergency, the experience of which is often unpleasant and quite stressful. We will focus our efforts on category creation by educating consumers on product usage and on making our product easily available.”

Dr. Skand Saksena, Global Category R&D Director, Harpic, Reckitt highlighted, “We continuously work towards understanding consumer needs and bring products that add value to their changing lifestyle. Our research indicates that consumers have a hard time dealing with clogs, especially since they disrupt other activities in the household. Moreover, drain cleaning is not a regular chore for a household until a problem occurs and many home remedies are not very effective in long term care. Harpic Drain Xpert is designed to offer consumers a superior, easy to use solution that clears the toughest of clogs in just 30 minutes without damaging pipes and removing any foul odour.”


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