India, December 17, 2024: Imagine if the tune of your favorite brand was created by you! Audio series platform Pocket FM is making this a reality. In a first-of-its-kind initiative, it is collaborating with renowned Bollywood music director Sneha Khanwalkar and her platform SoundCake—a global community of 15,000+ creators including musicians, singers, and lyricists—to crowdsource its sonic tune, making it the world’s first sonic identity shaped collectively by creators and listeners.
“At Pocket FM, our community lies at the core of everything we create,” said Vineet Singh, VP – Brand and Communications, Pocket FM. “By crowdsourcing our sonic tune, we are empowering our creators and listeners to actively shape our sonic identity. Partnering with SoundCake and the incredible Sneha Khanwalkar combines expertise with passion, resulting in something truly unique. This initiative is more than a branding exercise; it’s a movement celebrating creativity, collaboration, and shared ownership.”
“Music is universal! It connects people, brings them together.” said Sneha Khanwalkar, Founder, SoundCake. “With Pocket FM and SoundCake, we’re taking this connection to a whole new level by co-creating a sound that reflects the audience it’s meant for. The immense talent within the SoundCake community, paired with Pocket FM’s listener-first approach, makes this a truly exciting project. Together, we’re setting a new standard for what sonic branding can achieve.”
