Mumbai: Volkswagen India has announced the inauguration of a sales touchpoint
in Ludhiana, Punjab. Located at Ferozepur Road, Volkswagen Ludhiana marks an
important step in the brand’s strategy to strengthen its presence in the region by
offering enhanced accessibility to its premium product portfolio.
The Volkswagen Ludhiana outlet will feature a three car display, featuring the
brand’s leading models – Taigun, Virtus and Tiguan. Managed by Mr. Saravdeep
Lally and serviced by a team of 10 professionals, Volkswagen Ludhiana is
committed to delivering an exceptional customer experience.
This strategic addition to the brand’s network in Punjab brings its presence to 11
sales and seven service facilities, further cementing its commitment to serve the
region’s growing demand for premium German-engineered cars. The expansion
also reflects the strategic focus on providing customers with easy access to
GNCAP 5-star safety rated cars as well as the globally best-selling models from
Volkswagen.
Mr. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, said,
“The launch of Volkswagen Ludhiana is a significant step towards our Punjab
growth story. Last year, we were able to establish a growth of 26 % in the state with
customers in Punjab looking to own premium mobility solutions that really redefine
the thrill of driving. As Ludhiana is a thriving territory for us, we are excited to make
the Volkswagen experience even more accessible to our customers here, ensuring
a seamless and personalized experience of our powerful, safe and feature loaded
cars. This expansion underscores our commitment to creating a premium
automotive destination that reflects the aspirations of Ludhiana’s discerning
customers.”
Mr. Tarsem Singh Lally, Managing Director, Lally Motors Pvt. Ltd., added, “We
are happy to bring the thrilling experience of driving a Volkswagen to our esteemed
customers in Ludhiana (Ferozepur Road) to cater and service the Ferozepur Road
and South City customers with a team of highly trained professionals, we are
prepared to offer an exceptional car buying experience and look forward to being
an integral part of the growing Volkswagen footprint in the region. This is our nineth
Volkswagen Showroom in Punjab & the Tri-City Region”
