New Delhi, October 4, 2024: Lava International Limited, the leading Indian smartphone manufacturer, announces the launch of its latest flagship smartphone, Lava AGNI 3, a hi-tech smartphone this festive season. Setting new standards of excellence with segment-first features at an exciting introductory price of INR 19,999*, AGNI 3 is designed for today’s tech savvy generation. Expanding the flagship series, the new smartphone offers a groundbreaking user experience, combining cutting edge hardware and software advancements. Launched in three variants: 8GB+128GB without charger, 8GB+128GB with charger, and 8GB+256GB with charger, the AGNI 3 will go on sale on Amazon from 9th October, 12 AM. Introduced in two color variants – Heather Glass and Pristine Glass, pre-booking starts today at 12:00pm.
Commenting on the occasion, Mr. Sumit Singh, Head-Product, Lava International Ltd. said, “AGNI 3 embodies the fiery spirit of innovation and excellence that defines the series. It’s not just a smartphone; it’s a testament to India’s technological prowess and our commitment to providing quality products with unparalleled user experiences designed in India. I hope the AGNI fanbase expands with the new series that hosts cutting edge features and is poised to redefine smartphone experiences in the segment.”
Mr. Anku Jain, Managing Director, MediaTek India said “MediaTek Dimensity 7300X is a flagship-grade chipset designed with best-in-class 4nm process node, enabling excellent performance and power efficiency with next-generation capabilities. MediaTek Dimensity 7300X has dual display support, upgraded photography prowess with the MediaTek Imagiq 950, featuring a premium-grade 12-bit HDR-ISP, along with accelerated gaming features facilitated by MediaTek HyperEngine optimisations.”
Revolutionary Dual AMOLED Display
The Lava AGNI 3 is first in its segment to feature dual AMOLED displays – one on the front and another on the back. The primary display is a stunning 6.78-inch 1.5K 3D Curved AMOLED with a 120Hz refresh rate, HDR, and Widevine L1 support, offering 1.07 billion colors and 1200 nits of local peak brightness. The secondary display on the back is a 1.74-inch 2D AMOLED, perfect for taking selfies using the rear camera, attending calls, receiving quick notifications, and using a host of other applications such as music control, steps & calorie tracker, recorder, etc.
Feature-Rich and Future-Ready
Running on the latest Android 14 OS, the AGNI 3 offers a clean and intuitive user experience, free from bloatware. It supports 14 5G bands, Wi-Fi 6e, Bluetooth 5.4, NavIC support and a comprehensive range of sensors including a flagship X-axis linear motor for enhanced Haptics. Additional features include a segment-first customizable Action Key with 100+ shortcut combinations using short, long or double press. It also features Dual Stereo speakers with Dolby Atmos, Anti-theft protection, Game Booster mode and more.
Availability and Pricing
The Lava AGNI 3 will be available for purchase starting October 9, 2024, on Amazon. Customers looking to buy the Agni 3 can choose from three variants. The base model, 8+128 GB without charger, has a Market Operating Price (MOP) of ₹20,999. With a bank offer of ₹1,000, the effective price on Amazon is ₹19,999. The 8+128 GB variant with charger is priced at ₹22,999, and with a ₹2,000 bank offer, the Amazon price is reduced to ₹20,999. Lastly, the 8+256 GB variant with charger is available at a MOP of ₹24,999, and the ₹2,000 bank offer brings the Amazon price down to ₹22,999. These attractive pricing options, coupled with exclusive Amazon offers, make the Agni 3 an irresistible choice for tech enthusiasts.
