Noida, July 19th, 2022: Merlin Entertainments, one of the world’s leading visitor attraction operators, today announced its re-entry into the Indian market, with Madame Tussauds India in an all-new avatar at a new location. The Madame Tussauds India attraction opens thegates to fanfare today at DLF MALL OF INDIA – NOIDA. The venue is alight with some of the brand-new attractions along with the most interactive experiential displays that will offer a unique experience to the visitors. The attraction is specially designed to offer an exceptional experience to visitors, with the opportunity to interact with their favourite celebrities and role models.
Speaking on the opening Mr. Anshul Jain, General Manager and Director Merlin Entertainments India Pvt Ltd said: “We are overjoyed to announce that world’s most famous wax attraction,Madame Tussauds, is finally opening its doors in India, at the new and exciting location of the DLF Mall of India Noida. The wax attraction will provide the Indian audience with an immersive and thrilling glimpse into the glamorous world of well-known celebrities and personalities. I truly foresee an exhilarating presence of fans not only from Noida & Delhi NCR, but from all over the country. We have emphasised on Indian superstars, knowing that both residents and visitors will enjoy meeting these icons who have made a difference in their lives in many ways. Madame Tussauds is set to serve each one of our visitors with a magical and unique visit they’ll remember for years to come.”
Mr. Rob Smith, Divisional Director, Midway Asia Pacific, Merlin Entertainments Group said: “We are excited as we get ready to capture all the smiles and excitement as fans meet their favourite Indian and International superstars. It will be an amazing experience to welcome people to their most loved wax attraction. Moreover, we are delighted to give our Indian fans, their most loved attraction in a new avatar and at a new location in DLF, Mall of India.”
Ms. Pushpa Bector, Executive Director, DLF Retail said, “The re-opening of Madame Tussauds is one of the most anticipated launches in the country and we are glad to be their partner of choice. Entertainment continues to be one of the key attractions at DLF Mall of India and with this new addition, we are curating a whole new level of unique experiences for our patrons across age groups. DLF Mall of India is a hub for some of the most prominent retail brands in India and we look forward to continuing to provide a rejuvenated mix of the latest offerings to our customers.”
Adding to this, Mr. Manish Mehrotra, SVP & Head of Mall Operations, DLF Shopping Malls said, “DLF Mall of India, has been at the forefront at enhancing experiential value for its patrons. A hub to a vast catalogue of retail brands, the mall has grown with the ever-evolving tastes of its customers. We are thrilled to have partnered with Madame Tussauds and aim to further expand the entertainment quotient at the mall. Our visitors will now have the opportunity to get up close and personal with their favourite known personalities and experience a thrill like never before. We hope to continue catering to our patrons in unique ways and provide new, exciting formats which encourage them to come back to our mall.”