Croma added an intriguing twist to the pre-festive buzz. It all began when Flipkart started its content pieces like asking individuals that the price of the iPhone 14 would drop by 4000/- if their bosses granted them leave on the day of the India-Afghanistan match amongst others. Leveraging the chatter, Croma swiftly responded with a creative counter, urging people to participate in their ‘Festival of Dreams’ contest instead.
In this contest, lucky winners could bag the iPhone 14 for free. This witty guerilla marketing tactic by Croma quickly caught the attention of the internet when people, meme pages, and brands across the country amplified it to make it the talk of the town.